Despite the fact that the web in China is eking out its existence, its final demise is still far away and such a promotion tool as contextual advertising should not be neglected. In this article, I will talk about setting up and starting product promotion using contextual ad...

Stickers, also known as emoticons, are animated pictures that can be sent in a dialogue when using any messenger. Why do you need to develop your own, when the existing ones are available in abundance? it increases brand awareness and is an integral part of the brand book...

I have said time and again that the best process is an automated process. It is common knowledge that online trade in China is the main element of buying and selling. Online retail sales have long exceeded similar offline sales, due to their convenience, speed and security. An...

When back in 2015 I wrote an article about identity cards in the PRC, I believed (and it was not only me) that the next step would be the evolution of the functionality of material plastic cards. However, life has put everything in its place, and now I would like to inform you ab...

The importance of Wechat in modern China can hardly be overestimated. More than one billion users, a huge number of tools for all occasions, and so on and so forth. Undoubtedly, any company that is going to do business in China needs to set up its Wechat services. Their variety a...

It is common knowledge that websites operations as well as any activity on the Internet on the whole is subject to government regulation in the PRC. This means that without the approval of the relevant authorities (at the moment – the Propaganda Department of the CPC Centra...